Are you shopping for the cheapest price based on carat weight?

Are you shopping for a specific carat weight, which you think relates to visual size?

Are you shopping for a high color and clarity, thinking that only these two factors will give you the most brilliant diamond for your budget?

Answer #1. Shopping for the cheapest price based on carat weight will lead you to the poorest cut proportion diamond. Poorly proportioned diamonds will be up to 60% less expensive than the best proportioned highest ideal cut diamond, if the color, clarity and carat weight is the same. When you view an ideal diamond next to a poor cut diamond, you will see why there is a major price difference. There will be a dramatic optical brilliance difference and visual size difference.

Answer #2. Shopping for a specific carat weight, while neglecting the cut proportions, will again lead you to purchase a higher weight diamond that may not look as big as it should. An ideal cut diamond will be approximately 35% larger in visual size than a deeper cut proportion diamond of the same weight. A one carat deep cut proportioned diamond will look the same size as a .75 carat ideal cut, and cost relatively the same, yet weigh differently. A shallow cut diamond will look larger than an ideal cut diamond if both diamonds weigh the same

Answer #3. Shopping for a high color and clarity thinking that only those two factors will make the diamond a better looking diamond, will again lead you to purchase a diamond that is less than ideal cut proportions. An ideal cut, J Color, SI2 Clarity diamond, will usually have more sparkle and brilliance than a poor cut D Color, VVS1 Clarity diamond.

Do you really know how to judge the brilliance and sparkle of a diamond when you viewed five different diamonds at five different jewelry stores spread out over a long period of time?

Do you really know how to price the cut proportions of a diamond, and relate the cut pricing back to the other three factors: Color, Clarity, and Carat Weight?

Do you really know the differences in brilliance between a 56% table and a 65% table diamond, and how to relate the table percentage to the depth percentage, then the girdle thickness, then price it?

Do you really know the best combination of table %, depth %, girdle thickness that produces the most brilliance for the different shape of diamond you are selecting?

Most consumers will answer no to the above questions. The questions can only be answered yes by a professional gemologist, trained in the art of diamond analysis. Most consumers are not trained gemologists, nor have the months of time to become as knowledgeable as a professional gemologist. A professional appraiser would cost you $150 per hour to accompany you from store to store: 10 stores at one hour per store, at 10 hours would cost you $1500 just for the peace of mind that you had good advice and information.

You could collect all the data about all the diamonds you are considering for purchase, from each store, and bring the collection of information to a professional appraiser for advice. This would still cost you $300 to $500 for the appraiser’s time needed to help you make a good decision.

You most likely don’t understand how to accurately relate price to quality when considering a diamond purchase, even when using the information on a diamond lab certificate. These differences can drastically affect the purchase price and the your perception of the diamond seller. The hidden and most important pricing factors for a diamond purchase are the cut proportions.

The data that allows Diamond Inspector to price a diamond, comes from the gem laboratory certificate that accompanies most diamonds sold in the marketplace. This information is too technical and time consuming for the consumer to use in making their purchase decision.

This same information can easily be entered into the Diamond Inspector diamond pricing software program to give you the information that you really need: The retail price for that specific diamond in the marketplace, from different sales outlets: Internet e-tailers, discount retailers, mall jewelers, and upscale guild premium jewelry stores.

Our service analyzes the information from the gem lab certificate of the diamonds you are considering for purchase, giving you an independent pricing report for each diamond.

Information is power, your power. Our goal is to help you shop for a diamond with security and peace of mind.